STAFF.

ErinJeen.com was founded in December 2009 by Editor-in-Chief, Erin Yogasundram. While a Freshman in college in Washington D.C., far away from hometown of NYC and the rest of the fashion world, she began the site to create a visual diary of what’s going on in the industry. What started as a small-scale project for herself to “make sure she did her homework” while away in D.C., turned into an immensely popular go-to fashion blog, covering over 70 shows last New York Fashion Week.

THE EIC

Erin Yogasundram

Erin Yogasundram, more commonly identified as @ErinJeen of ERINJEEN.com has had an interest in fashion since her days of interning for Vogue, Bottega Venetta, Catherine Malandrino, Alexander Wang and 3.1 Phillip Lim. With the combination of  her tastes gradually shifting and expanding and moving to D.C. to attend The George Washington University, she needed a way to engage in day-today industry developments as well as curate her own sense of personal style, and so she started ERINJEEN.com, developing a large following. With well over 1000 readers daily, Erin’s blog that started out as a hobby garnered industry attention and grew from receiving a moderate amount of invites during fashion week to nearly 100 this past season with multiple correspondents and being named as one of “The World’s Top Fashion Bloggers Who Aren’t Celebrities (Yet).” She is also a part of the Vogue Influencer Network.

Having developed a well-defined grasp of her own personal style over the years through her work in NY and in a boutique setting, Erin began to wonder in which direction she wished to take her career. She wavered between consignment and owning a high-end boutique, eventually coming to the conclusion that what she enjoyed most were accessories after realizing their significance in defining one’s wardrobe and personal style and decided to focus on that. 

The brainchild of of her entrepreneurial mind and the sum of her experiences and personal evolution throughout the years, ShopJeen.com is the next step in Erin’s personal development as well as a place where style meets accessibility for the young and fashion-conscious seeking to better define themselves.

For more info, see the CONTACT ME section on menu bar.

MEN’S EDITOR

Matthew Brown

Matt is a DC area native and recent graduate from American University’s Kogod School of Business. He studied Marketing while there and hopes to work for a reputable Marketing or PR firm at some point in the future. His other passions are, of course fashion but also entrepreneurship, and while employed at a Major, a popular mens streetwear boutique in Georgetown he learned the ebb and flow of the streetwear industry which he hopes to apply to his own brand, SCNDL, a men’s casual/streetwear brand. He has a natural talent for branding & identity as well a keen eye for men’s fashion of all types ranging from streetwear to high end, and aspires to try his hand at styling & personal shopping in addition to the development of his own brand.

COLUMNIST

Erin Cunningham

FASHION WEEK CORRESPONDENTS

Allysson Prada

Allysson Prada is a born and bred Manhattanite currently finishing a degree in marketing and advertising communications at the Fashion Institute of Technology. Being a native New Yorker, she has grown up with fashion her whole life. She has worked marketing week and shows with well known designer fashion labels such as Isaac Mizrahi and MaxMara. She was also editor’s assistant for FutureClaw Magazine and has attended over 40 shows during MBFW working with Erin. For fun, she is very involved in NYC nightlife and loves to socialize and connect with people that are also involved in the industry, in various ways. She incorporates her own style no matter what location she’s in and is an aspiring individual seeking to utilize her skills to gain further experience in the world of fashion marketing.  

Jose Camacho

Jose Camacho is an aspiring fashion designer. He is currently in his first year at the Fashion Institute of Technology majoring in Fashion Design. He has assisted backstage for shows such as Jeremy Laing, Rad Hourani, Peter Som, and Billy Reid. He also helped out with Mun2 Look as a Production Assistant and assisted in shows such as Carmen Marc Valvo, G Star Raw, and Venexiana. During high school, he was a fashion club president where he lead a fashion show at the end of his high school career. He is currently growing from the experiences he’s had in the industry. During his free time, he blogs about streetwear and analyze different aspects in fashion through his blog called myvisualpleasures.blogspot.com. When he is not blogging, he likes to paint with different mediums depending on his inspirations. 

Paulina Jones

Paulina is from our very own concrete jungle. Originally from Brooklyn, Paulina is a recent graduate from The Pennsylvania State University where she studied Public Relations with a dual minor in Business and Liberal Arts and Sociology. An Ambitious Girl with a hustla’ spirit and a can-do attitude, Paulina is a go-getter currently seeking opportunities that will allow her to make a significant contribution and help advance her in future endeavors in fashion public relations. Naturally being very social, she has always tried to be make the best connections and establish the best relationships with people. She has used her personality to make connections and intern at fashion powerhouse’s like Charlotte Ronson, Teen Vogue and People’s Revolution. In the future she isn’t sure where she’ll end up, but she’s enjoying every blessing along the way. One of her favorite quotes sums up her ambition, “Wherever You Go, Go With All Your Heart,” said Confucius.

Katrina Guanzon

Katrina is bigger than the actual package and will bite. After graduating from San Francisco State University and interning at Nordstrom she quickly followed her heart to New York for the opportunity to intern with  the fashion house Alice+Oliva, and Bizmark Phillips Communications and Media, a fashion public relations company where she tasted her first Fashion Week and became addicted.  Currently she is working at the flagship AllSaints store in Soho.  She plans on pursuing a career in Public Relations and International Marketing and where ever the path may take her she is ready with an open heart.  

Daniela Cabrera

Daniela Cabrera is a new New Yorker, moving to the city from Miami, Florida to pursue her writing career. She graduated from University of Central Florida in Orlando, Florida with a degree in Creative Writing and a minor in Magazine Journalism. Although fresh to the fashion world, she has been a contributor for various style blogs , and has always had a huge passion for clothing and its artistry and is excited to combine it with her love of writing. A girl with a keen eye, Daniela hopes to be an editor at a lifestyle magazine and eventually combine her love of photography, fashion and film to write and produce her own projects.

*We are always seeking new additions to the team, especially those looking to assist us during fashion week. If interested in working with us, email us your resume at TheErinJeen@gmail.com, and explain what you can bring to the table!*